This Privacy Policy describes how Mor Pankh Luxe (“Mor Pankh Luxe”, “we”, “us” or “our”) collects, uses, discloses and safeguards your information when you visit or make a purchase from our website. We are committed to protecting your personal data and handling it responsibly in accordance with applicable Indian laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.
By using our website and services, you consent to the practices described in this policy. If you do not agree, please do not use our website.
1. Information We Collect
We collect information that you provide directly to us and information gathered automatically when you use our site.
Information you provide
- Identity & contact data — name, email address, phone number and shipping/billing address.
- Order information — the products you purchase, order value and transaction history.
- Account data — login credentials if you create an account (passwords are handled securely by our authentication provider).
- Communications — messages you send us via forms, email, WhatsApp or phone.
Information collected automatically
- Device & usage data — IP address, browser type, device information, pages visited and referring URLs.
- Cookies & similar technologies — used to keep your cart, remember preferences and analyse traffic (see below).
2. How We Use Your Information
- To process, fulfil and deliver your orders and send order confirmations and updates.
- To provide customer support and respond to your enquiries.
- To operate, maintain, personalise and improve our website and services.
- To detect, prevent and address fraud, security issues and technical problems.
- To send you marketing communications where you have opted in (you can unsubscribe at any time).
- To comply with legal obligations and enforce our terms.
3. Cookies
We use cookies and similar technologies to make our website work, remember the items in your cart and wishlist, keep you signed in, and understand how visitors interact with our store. Cookies may be “essential” (required for the site to function) or “analytical/marketing” (used to improve your experience).
You can control or delete cookies through your browser settings. Disabling essential cookies may affect the functionality of the website, such as the shopping cart and checkout.
4. Analytics
We may use third-party analytics tools to help us understand website traffic and usage patterns. These tools may collect information such as pages viewed, time spent on the site and general location (derived from IP address). This information is used in aggregate to improve our products, content and user experience and is not used to personally identify you.
5. Payment Information
All payments are processed by trusted, PCI-DSS compliant third-party payment gateways. When you make a payment, your card or banking details are collected and processed directly by the payment gateway over a secure, encrypted connection. We do not collect, see or store your full card number, CVV or bank credentials on our servers. We only receive limited transaction details (such as payment status and an order reference) needed to fulfil your order.
6. How We Share Your Information
We do not sell or rent your personal information. We share it only with trusted parties who help us run our business, including:
- Payment gateways — to securely process your transactions.
- Logistics & courier partners — to deliver your orders (name, address and phone number).
- Technology providers — hosting, database and authentication services that power our website.
- Legal & regulatory authorities — where required by law or to protect our rights.
7. Third-Party Services
Our website relies on reputable third-party services (for example, our hosting provider, database and authentication provider, and payment gateway). These providers process your data on our behalf under their own privacy and security commitments. Our website may also contain links to third-party sites; we are not responsible for the privacy practices of those websites.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data, including SSL/TLS encryption in transit, secure infrastructure and access controls. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.
9. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, including for order fulfilment, accounting, tax and legal compliance, after which it is deleted or anonymised.
10. Your Rights
Subject to applicable law, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data, subject to legal retention requirements.
- Withdraw consent or opt out of marketing communications at any time.
- Raise a grievance regarding the handling of your data.
To exercise any of these rights, contact us using the details below. We will respond within a reasonable timeframe in accordance with applicable law.
11. Children’s Privacy
Our website and products are intended for users aged 18 and above. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top indicates when the policy was last revised. We encourage you to review it periodically.
13. Contact Information
If you have questions, concerns or grievances about this Privacy Policy or your personal data, please contact us:
- Mor Pankh Luxe (Mor Pankh Luxe)
- Email: morpankhluxe@gmail.com
- Phone: +91 70438 53881
- Address: Ahmedabad, Gujarat, India
- Working hours: Monday – Saturday: 9:00 AM – 6:00 PM (IST)